by admin | Apr 9, 2015
Beebe Healthcare System-wide Brand Strategy and Identity Updates The Challenge To create a new name and identity for the Beebe organization as it expanded to outpatient and other services besides the hospital. Objective To use the brand strategy and identity...
by admin | Apr 7, 2015
Populytics Population Health Management The Challenge Spectrum Administrators, a full-service third-party administrator (TPA), underwent a significant change in its marketing position from a traditional TPA, to a population health management company. As a...
by admin | Apr 7, 2015
Adventist Health Partners “Keeping You Well, By Keeping You Connected” Physician Partner Brand Awareness Campaign The Challenge Adventist La Grange Memorial Hospital asked us to determine the most effective positioning strategy for the Adventist...
by admin | Apr 7, 2015
Illinois Health and Hospital Association The Future Needs a New Symbol The Challenge Images are powerful. So when two premier healthcare associations came together, Illinois Health and Hospital Association (IHA) called on Springboard to help them bring to life the...
by admin | Apr 7, 2015
Adventist Midwest Health Adventist Land of Lincoln Health Insurance Offering The Challenge Adventist Midwest Health partnered with Land of Lincoln Health in 2014 for a new insurance product. This was offered on the Illinois Health Insurance Exchange. In 2014,...
