Award-Winning Hospital Branding Blog
Springboard Brand & Creative Strategy is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact us..
To read the latest additions to our blog, scroll down.
Why some brand identities make you cringe
When you stop for a brief moment, and let's face it - a very brief moment, to look at brand identities, there are some that make you nod approval and others that make you cringe. You know, that look on your face when nose and lips almost meet and your eyes squint....
Healthcare Market Research – Use Your Audience
You know the importance of having a social media presence. Staying relevant and continuing to show how your organization interacts in its community plays a large role in this digital era. Social media marketing for healthcare and hospital brands is at an all-time...
Healthcare Brand Thinking Outside the (Blue) Box
At last, the blue box has never been hotter. Sales and stock prices are at record highs and Tiffany appears to be soaring; even with some of the highest price points in the retail jewelry sector. The reason for this performance is that Tiffany is brand thinking...
Creating a Heartbeat Brand Requires Knowing Your Audience in New, Relevant Ways
Most research studies provide excellent insights into your brand. For example, knowledge, attitudes, and perceptions people have of your brand, their intent to use, and likelihood to recommend. In addition, there’s data collected on who replied to the survey;...
Putting Strategy in Your Content Marketing
How savvy healthcare marketers are using content marketing to effectively tell their brand’s stories to engage, attract and retain customers. We all understand that the benefits of content marketing help build awareness, authority and trust for your brand in a way...
Healthcare Website – 5 New Success Factors
Your healthcare website is the hub of your digital marketing strategy. It is the place where patients, members and influencers want to learn more about your organization. While many medical product and service companies have an online presence, they don’t think of...
Medical Associations – 3 Steps to Write a Proposition
According to Deepak Chopra in his bestselling book The Seven Spiritual Laws of Success, "How can I help?" is the only question that truly matters. “It coaxes and expands your awareness out toward the service and care of others.” Many medical associations struggle with...
“Conquesting” New Patients in Healthcare
You probably already have ads out there targeting specific populations based on demographics to promote awareness of your hospital and attract new patients. Now, let’s take it to the next level and apply that marketing strategy with location. What if you could...
Chief Marketing to Chief Growth Officer Transition
.Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations...
Consumer Trends Impacting Healthcare Marketing
By now, we have all seen the articles, blog posts, and other content on consumer trends impacting healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform. And consumer expectations...