Award-Winning Hospital Branding Blog
Springboard Brand & Creative Strategy is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact us..
To read the latest additions to our blog, scroll down.
What’s your Healthcare Brand Digital EKG?
During an annual exam, your physician can get a good sense of your heart health with an EKG. As healthcare brand marketers, a Brand EKG can also give you a quick read of your brand’s health. For example, this model helped hospitals, namely C-Suite representatives,...
In Healthcare Brand Marketing, Simple is Better
Healthcare is not simple. For consumers, it’s difficult to navigate the waters of patient care, referrals, and insurance costs/reimbursements. For physicians, balancing patient care with enterprise-wide business and growth goals is challenging. And for...
8 Bad Habits to Avoid in Healthcare Marketing
As the new year kicks in, there are all sorts of tips and habits to break in order to help improve your personal and professional success. For those in healthcare marketing, here are eight habits that will help fix your strategies and outcomes. 1.) Focusing on...
Managing the “8 Second Rule” for Healthcare Brands
When it comes to reaching and motivating consumers, healthcare marketers face a double “whammy.” First, studies show that the average person is exposed to 7,500 brand messages and marketing content every day. The School of Human Sciences and Technology estimates that...
Healthcare Marketers: Lessons from the Shark Tank
IIt is . I had the pleasure to present at the SHSMD Connections conference in Seattle a few weeks ago. My co-presenter, and fellow disruptor, Paul Szablowski and I were thrilled to see a full house for our session. Healthcare marketers were eager to learn business...
How Social Media Can Benefit Your Healthcare Marketing
Today, there are over 3 billion worldwide social media users. And almost 9 out of 10 companies in the United States are using social media for their marketing. Social media is no longer a place for friends and family to stay in touch or to connect with others. It’s...
B2B Healthcare Brands Need a Heartbeat
t thearoundthessMany years ago, when I was on the client side of B2B healthcare brands marketing fence, our messaging beat its chest. Mostly about how our product was bigger, better, faster, stronger and could make our customers more money. Years later, after time on...
5 Great Marketing Strategies for Medical Practice Growth
The best healthcare marketing strategies, offline, online, traditional and new media all have to work together. They must reach, motivate, and engage healthcare consumers. In order reach and motivate your target audiences to choose you over another practice, your...
Healthcare Brands Require Strong Internal Engagement
Whether a hospital system, specialty practice, medical association, or device company, healthcare brands will only thrive with strong internal engagement. This is especially important with the rapid consolidation in the healthcare industry today. For providers, where...
Writing a healthcare ad without using the seven “deadly” words?
George Carlin will always be remembered as an original with many great comedic acts, but his "seven deadly words" bit (what you can't say on network television, back then...) is a classic. Under this theme, branding expert Paul Szablowski (former Senior V.P., Brand...