Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
5 Steps to Allocate Your Budget to Support Your Healthcare Brand Launch
You have a new name, an exciting new brand platform, and a breakthrough idea for an ad campaign. You're ready to support your healthcare brand launch! Then budgeting reality hits and now you feel like a NASA astronaut stuck on the launch pad, grounded by a weather...
The 4 Key Differences Between a Brand and Branding in Healthcare
By a mere three letters, there's a world of difference between the words "brand" and "branding" in healthcare. Too often, they are work interchangeably and interpret in many different ways. Common terms associated with both words include "naming," "identity,"...
Writing a healthcare ad without using the seven “deadly” words?
George Carlin will always be remembered as an original with many great comedic acts, but his "seven deadly words" bit (what you can't say on network television, back then...) is a classic. Under this theme, branding expert Paul Szablowski (former Senior V.P., Brand...
Healthcare Organizations Must Navigate Federal Policy Uncertainty
Federal government policy changes can create significant challenges for healthcare organizations, forcing leaders to make critical decisions that impact funding, operations, patient care, and long-term strategy. Whether it’s sudden Medicare and Medicaid cuts,...
Reviving Healthcare Brand CSR
Twenty years ago, when some companies were “printing money,” corporate social responsibility (CSR) strategies were often developed as a way to deflect consumer attention away from big profits, write-off more expenses, and – in fairness to those who did – do...
Embracing Emerging Trends and Technology
The future of branding is personalized, authentic, and community-driven. Healthcare organizations must continue to nurture relationships with their audiences to reinforce their brand promise. Keeping up with emerging trends and technology can trigger growth and help...
An Operational Audit is Key to Your Brand Strategy
Whether or not you’ve made significant changes that are key to your brand strategy in the new year, determining the state of your operational plan to deliver on the brand is a must annually. Hence, your brand makes a promise to all stakeholders. Whether they are...
6½ Strategies to Make Marketing Indispensable in 2025
As we all resolve to gain the internal status and respect required to make marketing departments more relevant in 2025, it’s critical to be seen as an informed strategic driver rather than a support function. Here are some marketing strategies for 2025 that are...
New Year, New Start!
How Health System Marketing Drives Recruitment Success The New Year brings fresh starts, new goals, and, for many, a renewed focus on career aspirations. We’ve yet to work with a healthcare organization flush with providers and employees, making January prime time for...
Branding from the Bottom Up
The Benefits of Engaging and Utilizing Brand Ambassadors I love a great ah-ha moment, especially one that hits me like a 2x4 to the head. This recent ah-ha came courtesy of Marie Forszt, VP of Marketing and Corporate Communications at the newly rebranded Powers...