Award-Winning Hospital Branding Blog
Springboard Brand & Creative Strategy is pleased to present to you our award-winning blog on hospital branding. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact us..
To read the latest additions to our blog, scroll down.
Important Lessons for Marketers & their Agencies – During this Time of Crisis
While social distancing is the new normal, there are some important lessons marketers, and their agencies, can learn from other crises in the not so distant past. Different times require different actions. 1. You have to make course corrections on your media spend and...
Want to Add Value to Your Medical Society Members . . . Brand Them!
Medical societies and associations exist to add value to their members through education, networking and providing other resources to support personal and professional growth. Hence, this is why professionals join and pay their annual membership fees. Nevertheless, as...
5 Facts About Millennial Physicians | Medical Association Branding
By the year 2025, millennials will constitute more than 75% of the global workforce. New doctors, too, are joining the healthcare world from this generation – one that has different perspectives and expectations about the workplace. Whether you are recruiting...
“Cultural Brand Performance” – A New Indicator of Sales Growth and Consumer Engagement
There have been important, game-changing strategies associated with marketing performance over the years. For example, “value proposition and differentiation,” “brand positioning,” and “corporate social responsibility.” Each has evolved from the previous and all...
8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success
As 2020 approaches, there are important changes to make in order to help improve your personal and professional success in healthcare marketing. 1. Focus on growth and business building, not marketing Marketing in many healthcare organizations still lands on the...
7 Tips (and 15 Tactics) to Grow your Healthcare Brand by Connecting Your Brand Promise to the Patient Experience
Growth isn’t a “nice to have,” it’s a “must have” for almost all healthcare brands. As a healthcare marketer, you are uniquely positioned to lead a growth strategy that connects your brand promise to the patient experience. Likewise, many healthcare organizations have...
Healthcare Brand Naming | What comes first – the position or the name?
Fall is a season of great transformation. From colorful leaves to kick-offs and playoffs, the season brings change, reflection and hope. Healthcare Industry . . . In the healthcare industry, fall also unearths many metamorphoses among companies, hospitals, and health...
Reviving Healthcare Brands CSR
Twenty years ago, when some companies were "printing money," corporate social responsibility (CSR) strategies were often developed as a way to deflect consumer attention away from big profits, write-off more expenses, and - in fairness to those who did - do good for...
5 Tips to Keeping Your Healthcare Marketing Content Fresh
Coming up with fresh content for your healthcare website can be challenging, but is vital since content is the most important ranking factor in Google’s search algorithm. Stale content can lead to bored readers and duplicate content can lead to penalties from Google. ...
4 Strategies for Branded Medical Practices
Strategies for "Branded" Medical Practices When you hear the word “brand,” your first thought may be a logo or a tagline, especially if you are tied to a branded health system. However, branding your medical practice is much more than that, and more complicated. Your...