Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
Listening is the Key to Your Social Healthcare Marketing Success
Only 10 years ago, MySpace was the king of the social network hill, and Facebook was still primarily for students. Back then, brands were still trying to reach their target audiences in the traditional ways. We had no concept of forging the dialogs and close...
Digital Healthcare Marketing is a “Lose-Lose” Proposition
The phrase "win-win" is engrain in our vocabulary. It is to the point where business books call it one of the most overused statements of the last decade. Obviously, the meaning implies there is a mutual benefit to two parties who take part in a common activity or...
Hitting The “Sweeter” Sweet Spot With Your Hospital Brand
In this branding blog, we have written about the "sweet spot with your hospital brand." The book, "Aaker on Branding," defines it as the intersection between consumer passions and brand benefits. While there are several variations of this description, the basic...
Who can you trust as a spokesperson for your healthcare brand?
It takes years to create a trusted healthcare brand; that carries with it quality, safety, assurance, and credibility in the minds of your consumers. Then, in an instant, it’s gone and – in many cases – impossible to get back. There are several reasons this occurs –...
Disruptive Thinking Creates Powerful Healthcare Brand Messaging
The most effective way to be disruptive in today’s marketplace is to have the deepest possible understanding of your consumers. Have you ever been behind a focus group mirror watching a group of your customers, wanting to reach through the glass to educate them about...
Turning Brand “Leakage” into Brand “Keepage” in Hospital Marketing
From healthcare marketer to secret shopper, I recently experienced the effects of brand “leakage” with my physician. What I witnessed was how easily my symptoms translated to the pain of lost market share in hospital marketing. Brand “leakage” is the loss of revenue,...
Rob Rosenberg, Speaking at The Kentucky Society For Healthcare PR & Marketing Conference
Speaking at the The Kentucky Society For Healthcare PR - Marketing Conference on Thursday, November 13th at the Keeneland Race Track in Lexington, KY, is Rob Rosenberg, President and Brand Strategy Director of Springboard Brand & Creative Strategy. Rob will be...
The 5 “Es of Branding” in Medical Marketing
If you've attended a medical marketing or branding conference, you'll agree there are dozens of definitions of the term "branding." From the creation of an identity to the production of a commercial, the word certainly gets a lot of use (and misuse) and is attached...
Marketers need to SWIM with digital marketing, or sink.
Digital marketing is the next wave that requires brand builders to either SWIM or sink. Digital marketing is no longer the after-thought in the marketing plan. It should the center iofyour discussions about the most effective ways to market your organization's...
Experience Healthcare Branding in the Fourth Dimension
Healthcare branding is a strategy designed to establish a unique (brand) position for a product or service in the minds of your customers. Specifically, tactical elements for implementing this strategy include identity development, design architecture, advertising,...