Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
Hospital Brand: It’s About Heartbeat, Not Chest Beat
During the last decade, there has been tremendous change in the world of marketing and advertising. We’ve witnessed the explosion of social networks and the acceleration of digital media. Target marketing is now “sushi thin” and customer profiling rivals that of the...
Do you click with your audience in healthcare marketing?
Hospital Branding . . . This hospital branding question is now asked differently – “do you click with your audience in healthcare marketing?” Meaning, do they engage with your messages, watch your commercials, open your direct mail, or subscribe to your email. Today,...
Medical Marketing: The Year of the Customer “Experience”
Forbes magazine declared 2016 "The Year of the Customer" experience, noting that consumers are smarter than ever, have information at their fingertips, expect to be appreciated and share their customer experience (good or bad) with the world. Many sources have...
Healthcare Brand Identity – Less is More
A logo redesign is one of the most rewarding projects to be involved in. There is a real sense of responsibility to the brand and a lot of pressure to get it right. Not only does a new healthcare brand identity need to be authentic, it also needs to be able to stand...
Branding in Healthcare: The Year of Taking it Personally
Branding in Healthcare . . . On a recent flight to a holiday destination, I was fortunate to be on a newer plane with many of the latest enhancements to passenger comfort and entertainment. For example, I had my own personal communications screen. It provided my...
5 Ways to Add Value to Your Healthcare Brand
Healthcare Brand . . . Value of your Healthcare Brand is something we hear about all the time – whether it’s shifting from volume to value for health systems or delivering more value to the members of healthcare associations. Your audiences expect value from your...
Is Your Healthcare Brand Safe?
Is Your Healthcare Brand Safe? . . . At a recent breakfast featuring several CEO’s of Chicago hospitals, the panel was asked this question. “What keeps you up at night, is your healthcare brand safe"? Their answers really woke up the audience of nearly 500. Providing...
Healthcare Branding in a Visual Revolution
We humans are visual creatures. There’s evidence of this everywhere. As you scroll through your social media news feeds, images most likely catch your eye first. We share photos of vacations, not journal entries. The list goes on. The anecdotal evidence of our visual...
Healthcare Brand Positioning Can Open New Doors, or Close Them
It has happened twice in the last month to restaurants near me. Both closed suddenly, after their owners made huge investments of time and money in their dreams and visions. While this happens across the country to businesses every day, there are similarities...
A Healthcare Brand Strategy is Multi-Faceted, not Multi-Faced
"Facing" is a great term used in marketing circles for decades. Originally, it referred to the level and amount of shelf space a brand received in retail and centered around the "P" word, "place," from the 4 P's of Marketing. Today, it's used more than ever as it...