by Mike Chapman | Sep 17, 2025 | Healthcare Marketing, Hospital Marketing, Strategy
Just as a physician uses an EKG to quickly assess heart health, healthcare strategy and marketing leaders can use Springboard’s Brand EKG to get an immediate read on their brand health. The Brand EKG is more than a marketing metric. Hence, It’s a strategic tool that...
by Paul Szablowski | Jun 30, 2025 | Hospital Branding, Hospital Marketing, Medical Association Branding, Springboard News
In today’s healthcare landscape, many executives share a common concern: their teams may execute marketing tactics well but lack a deeper understanding of the business objectives that truly matter. Too often, marketing is viewed as a series of campaigns. Such as...
by Mike Chapman | May 14, 2025 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing, Medical Association Branding
The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff. Here are some lessons your organization may...
by admin | Jul 22, 2019 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing
Keeping your healthcare marketing content fresh on your website can be challenging, but is vital since content is the most important ranking factor in Google’s search algorithm. Stale content can lead to bored readers and duplicate content can lead to penalties from...
by Mike Chapman | May 1, 2019 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing
Subsequently, one of the benefits of working closely with a Hospital C-suite on branding initiatives is developing a deep understanding of their goals, motivators and pain points. Here are some of the techniques (strategic and tactical) that we’ve employed on behalf...
