by Mike Chapman | Jan 6, 2026 | Healthcare Branding, Medical Association Branding, Strategy
For many healthcare organizations, the recent environment required defensive leadership. Unpredictable government pressures, regulatory shifts, reimbursement uncertainty, and funding volatility forced executives to protect margins, preserve access, and manage risk....
by Mike Chapman | Dec 2, 2025 | Healthcare Branding, Medical Association Branding, Springboard News, Strategy
In healthcare, failing to plan is planning to fall behind – and that’s a cost no organization can afford. New regulations, labor shortages, stakeholder expectations, and financial pressures are pushing organizations to do more with less – or simply do more, period....
by Paul Szablowski | Oct 8, 2025 | Healthcare Branding, Strategy
Winning with Analytic-Driven Strategy In the early 2000s, baseball’s Oakland Athletics did something extraordinary. With one of the lowest payrolls in Major League Baseball, they built a playoff team by using advanced analytics and creative thinking to find hidden...
by Mike Chapman | May 14, 2025 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing, Medical Association Branding
The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff. Here are some lessons your organization may...
by Mike Chapman | Jan 23, 2024 | Branding & Identity, Healthcare Branding, Springboard News
Brand advertising can have a significant impact on employee retention and recruitment by shaping the perception of a company’s brand among both current and potential employees. Here are some ways that branding can impact staffing shortages and influence employee...
by Rob Rosenberg | May 24, 2023 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Springboard News
Five Important Reasons Why Health Systems are Important to the Community At a recent conference, I heard much chatter about whether it really matters if health systems has a reason to brand. And, if it does, what are some new messages and promises it can state...
