by Rob Rosenberg | May 23, 2018 | Branding & Identity, Springboard News
Most research studies provide excellent insights into your brand. For example, knowledge, attitudes, and perceptions people have of your brand, their intent to use, and likelihood to recommend. In addition, there’s data collected on who replied to the survey;...
by Mike Chapman | May 22, 2018 | Branding & Identity, Social Media, Springboard News
How savvy healthcare marketers are using content marketing to effectively tell their brand’s stories to engage, attract and retain customers. We all understand that the benefits of content marketing help build awareness, authority and trust for your brand in a way...
by admin | Apr 18, 2018 | Branding & Identity, Springboard News, Website Development
Your healthcare website is the hub of your digital marketing strategy. It is the place where patients, members and influencers want to learn more about your organization. While many medical product and service companies have an online presence, they don’t think of...
by admin | Apr 18, 2018 | Branding & Identity, Medical Association Branding, Springboard News
According to Deepak Chopra in his bestselling book The Seven Spiritual Laws of Success, “How can I help?” is the only question that truly matters. “It coaxes and expands your awareness out toward the service and care of others.” Many medical associations...
by admin | Feb 20, 2018 | Branding & Identity, Springboard News
You probably already have ads out there targeting specific populations based on demographics to promote awareness of your hospital and attract new patients. Now, let’s take it to the next level and apply that marketing strategy with location. What if you could...
by Rob Rosenberg | Jan 22, 2018 | Branding & Identity, Springboard News
By now, we have all seen the articles, blog posts, and other content on consumer trends impacting healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform. And consumer expectations...
