by admin | Oct 17, 2018 | Branding & Identity, Social Media, Springboard News
Today, there are over 3 billion worldwide social media users. And almost 9 out of 10 companies in the United States are using social media for their marketing. Social media is no longer a place for friends and family to stay in touch or to connect with others. It’s...
by Mike Chapman | Sep 20, 2018 | Branding & Identity, Springboard News
Many years ago, when I was on the client side of B2B healthcare brands marketing fence, our messaging beat its chest. Mostly about how our product was bigger, better, faster, stronger and could make our customers more money. Years later, after time on the agency side...
by admin | Sep 19, 2018 | Branding & Identity, Springboard News
The best healthcare marketing strategies, offline, online, traditional and new media all have to work together. They must reach, motivate, and engage healthcare consumers. In order reach and motivate your target audiences to choose you over another practice, your...
by Rob Rosenberg | Sep 13, 2018 | Branding & Identity, Springboard News
Whether a hospital system, specialty practice, medical association, or device company, healthcare brands will only thrive with strong internal engagement. This is especially important with the rapid consolidation in the healthcare industry today. For providers, where...
by Rob Rosenberg | Aug 7, 2018 | Branding & Identity, Springboard News
When you stop for a brief moment, and let’s face it – a very brief moment, to look at brand identities, there are some that make you nod approval and others that make you cringe. You know, that look on your face when nose and lips almost meet and your eyes...
by Rob Rosenberg | Jun 27, 2018 | Advertising & Integrated Marketing, Branding & Identity, Social Media, Springboard News
At last, the blue box has never been hotter. Sales and stock prices are at record highs and Tiffany appears to be soaring; even with some of the highest price points in the retail jewelry sector. The reason for this performance is that Tiffany is brand thinking...
