by Mike Chapman | Nov 19, 2019 | Branding & Identity, Healthcare Branding, Springboard News
Growth isn’t a “nice to have,” it’s a “must have” for almost all healthcare brands. As a healthcare marketer, you are uniquely positioned to lead a growth strategy that connects your brand promise to the patient experience. Likewise, many healthcare organizations have...
by Mike Chapman | Sep 20, 2018 | Branding & Identity, Springboard News
t thearoundthessMany years ago, when I was on the client side of B2B healthcare brands marketing fence, our messaging beat its chest. Mostly about how our product was bigger, better, faster, stronger and could make our customers more money. Years later, after time on...
by Rob Rosenberg | Jun 27, 2018 | Branding & Identity, Integrated Marketing, Social Media, Springboard News
At last, the blue box has never been hotter. Sales and stock prices are at record highs and Tiffany appears to be soaring; even with some of the highest price points in the retail jewelry sector. The reason for this performance is that Tiffany is brand thinking...
by Mike Chapman | May 22, 2018 | Branding & Identity, Social Media, Springboard News
How savvy healthcare marketers are using content marketing to effectively tell their brand’s stories to engage, attract and retain customers. We all understand that the benefits of content marketing help build awareness, authority and trust for your brand in a way...
by Mike Chapman | Mar 1, 2016 | Branding & Identity, Springboard News
Forbes magazine declared 2016 “The Year of the Customer” experience, noting that consumers are smarter than ever, have information at their fingertips, expect to be appreciated and share their customer experience (good or bad) with the world. Many sources...
