Translational Branding in Healthcare
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
So, What CAN Brands Do Now?
8 important shifts that can keep your brands relevant and meaningful in uncertain times. As people find themselves risking their own health to help others or sheltering-in-place to stop the spread of the COVID-19 virus, brands can provide reassurance in unique and...
Add Value to Your Medical Society Members
Medical Society Members . . . Brand Them! Medical associations exist to add value to their medical society members through education, networking and providing other resources to support personal and professional growth. Hence, this is why professionals join and pay...