Want to Add Value to Your Medical Society Members . . . Brand Them!
Medical societies and associations exist to add value to their members through education, networking and providing other resources to support personal and professional growth. Hence, this is why professionals join and pay their annual membership fees. Nevertheless, as...
7 Tips (and 15 Tactics) to Grow your Healthcare Brand by Connecting Your Brand Promise to the Patient Experience
Growth isn’t a “nice to have,” it’s a “must have” for almost all healthcare brands. As a healthcare marketer, you are uniquely positioned to lead a growth strategy that connects your brand promise to the patient experience. Likewise, many healthcare organizations have...
B2B Healthcare Brands Need a Heartbeat
Many years ago, when I was on the client side of B2B healthcare marketing fence, our messaging beat its chest. Mostly about how our product was bigger, better, faster, stronger and could make our customers more money. Years later, after time on the agency side of...