by Mike Chapman | Jan 14, 2025 | Springboard News
As we all resolve to gain the internal status and respect required to make marketing departments more relevant in 2025, it’s critical to be seen as an informed strategic driver rather than a support function. Here are some marketing strategies for 2025 that are...
by Mike Chapman | Dec 11, 2024 | Branding & Identity, Springboard News
How Health System Marketing Drives Recruitment Success The New Year brings fresh starts, new goals, and, for many, a renewed focus on career aspirations. We’ve yet to work with a healthcare organization flush with providers and employees, making January prime time for...
by Mike Chapman | Nov 20, 2024 | Branding & Identity, Springboard News
The Benefits of Engaging and Utilizing Brand Ambassadors I love a great ah-ha moment, especially one that hits me like a 2×4 to the head. This recent ah-ha came courtesy of Marie Forszt, VP of Marketing and Corporate Communications at the newly rebranded Powers...
by Mike Chapman | Jan 23, 2024 | Branding & Identity, Healthcare Branding, Springboard News
Brand advertising can have a significant impact on employee retention and recruitment by shaping the perception of a company’s brand among both current and potential employees. Here are some ways that branding can impact staffing shortages and influence employee...
by Mike Chapman | Dec 7, 2023 | Branding & Identity, Medical Association Branding, Springboard News
The healthcare landscape is increasingly specialized, competitive, and confusing for both healthcare professionals and consumers. And providers are facing more challenges than ever when it comes to establishing and communicating their “brand.” The good news is –...