by Mike Chapman | Jan 14, 2016 | Branding & Identity, Springboard News
Healthcare Brand . . . Value of your Healthcare Brand is something we hear about all the time – whether it’s shifting from volume to value for health systems or delivering more value to the members of healthcare associations. Your audiences expect value from your...
by Mike Chapman | Jan 27, 2015 | Branding & Identity, Springboard News
From healthcare marketer to secret shopper, I recently experienced the effects of brand “leakage” with my physician. What I witnessed was how easily my symptoms translated to the pain of lost market share in hospital marketing. Brand “leakage” is the loss of revenue,...