by Rob Rosenberg | May 10, 2016 | Branding & Identity, Springboard News
Healthcare Heartbeat Brands . . . In a quest to discover which attributes consumers attach to their favorite brands, Springboard Brand & Creative Strategy recently conducted a survey among 200 U.S households. The findings, in an e-Book, “Heartbeat Brands...
by Rob Rosenberg | May 9, 2016 | Branding & Identity, Springboard News
During the last decade, there has been tremendous change in the world of marketing and advertising. We’ve witnessed the explosion of social networks and the acceleration of digital media. Target marketing is now “sushi thin” and customer profiling rivals that of the...
by Rob Rosenberg | Apr 25, 2016 | Branding & Identity, Springboard News
Hospital Branding . . . This hospital branding question is now asked differently – “do you click with your audience in healthcare marketing?” Meaning, do they engage with your messages, watch your commercials, open your direct mail, or subscribe to your email. Today,...
by Mike Chapman | Mar 1, 2016 | Branding & Identity, Springboard News
Forbes magazine declared 2016 “The Year of the Customer” experience, noting that consumers are smarter than ever, have information at their fingertips, expect to be appreciated and share their customer experience (good or bad) with the world. Many sources...
by admin | Feb 10, 2016 | Branding & Identity, Springboard News
A logo redesign is one of the most rewarding projects to be involved in. There is a real sense of responsibility to the brand and a lot of pressure to get it right. Not only does a new healthcare brand identity need to be authentic, it also needs to be able to stand...
