Internal Communications Formerly Community Healthcare System Overview When Community Healthcare System made the strategic decision to rebrand as Powers Health, the first audience of focus was the internal audience – employees, physicians, and other key...
Holy Cross Health “Moving Life Ahead” Brand Campaign Overview Holy Cross Health, a Catholic, not-for-profit health care system is known for its quality and commitment to the communities it serves. In brief, they are the market share leaders in their...
Jefferson Hospital Brand Position & Identity Update The Challenge Thomas Jefferson University, Jefferson University Hospitals, and other organizational entities created a combined entity to more effectively position the total enterprise for the future....
Funeral and Memorial Information Council “Have the Talk of a Lifetime” Death Care & Memorialization Consumer Branded Campaign The Challenge The Funeral and Memorial Information Council (FAMIC) is an “association of associations”...
