Holy Cross Health
“Moving Life Ahead” Brand Campaign
Holy Cross Health is a Catholic, not-for-profit health care system known for quality and its commitment to the communities it serves. They are the market share leaders in their service area and have expanded from a single hospital in Silver Springs, MD, into a system of hospitals and health services in locations throughout the community in order to increase access and enhance the patient experience.
Holy Cross Health wants to be recognized as offering a full continuum of quality care that touches lives in many ways, from health education to primary care facilities to clinical care, home care and support groups, making the right level of care more accessible. The new brand must depict the breadth of the Holy Cross Health services and position them as offering a full continuum of care and innovative programs and services.
Dynamic Digital Display Banners
Springboard developed a set of dynamic digital banners ads to successfully position Holy Cross Health as a forward-thinking health system with the knowledge and resources to help people address their individual health needs and goals to achieve a better quality of life.