Holy Cross Health
“Moving Life Ahead” Brand Campaign
Overview
Holy Cross Health, a Catholic, not-for-profit health care system is known for its quality and commitment to the communities it serves. In brief, they are the market share leaders in their service areas. They have expanded from a single hospital in Silver Springs, MD, into a system of hospitals and health services in locations throughout the community. Hence, this increases the patient access and enhances their experience.
The Challenge
Holy Cross Health is recognized as offering a full continuum of quality care that touches lives in many ways. Whether it is from the health education to primary care facilities to clinical care, home care and support groups. This makes the right level of care more accessible. The new brand depicts the breadth of the HCH services. This positions them as offering a full continuum of care and innovative programs and services.
Mass Media
The following tactics were implemented to build overall brand awareness for Holy Cross Health.
Time Clock Posters & Internal Pull up Banners
The introduction of “Moving Life Ahead” to the internal audience, piques interest and sets-up future communications.
Consumer Ad
Physician Brand Ad
The print ad introduces Holy Cross Health physicians as an integrated system that provides services and resources to support the practice of medicine.
Bus Wraps
Billboard style ads are on the side and tails of city buses to help create and align with the “Moving Life Ahead” brand.
Screen Savers
Pull Up Banners
Dynamic Digital Display Banners
Springboard developed a set of dynamic digital banners ads to successfully position HCH as a forward-thinking health system with the knowledge and resources to help people address their individual health needs and goals to achieve a better quality of life.