Holy Cross Health

“Moving Life Ahead” Brand Campaign

Overview

Holy Cross Health, a Catholic, not-for-profit health care system is known for its quality and commitment to the communities it serves. In brief, they are the market share leaders in their service area and have expanded from a single hospital in Silver Springs, MD, into a system of hospitals and health services in locations throughout the community. Likewise, in order to increase the patient access and enhance their experience.

The Challenge

Holy Cross Health wants to be recognized as offering a full continuum of quality care that touches lives in many ways, from health education to primary care facilities to clinical care, home care and support groups, making the right level of care more accessible. The new brand must depict the breadth of the Holy Cross Health services and position them as offering a full continuum of care and innovative programs and services.

Consumer Brand – Print Ad

Physician Brand – Print Ad

Springboard developed a print ad to introduce Holy Cross Health to physicians as an integrated system that provides services and resources to support the practice of medicine.

Internal Employee – Pull-Up Banners

The goal of this initiative was to introduce “Moving Life Ahead” to the internal audience, pique interest and setup future communications.

Consumer Bus Wraps – Out-of-Home Advertising

Billboard style ads that were placed on the side and tails of city buses were created to align with the “Moving Life Ahead” brand.

Dynamic Digital Display Banners

Springboard developed a set of dynamic digital banners ads to successfully position Holy Cross Health as a forward-thinking health system with the knowledge and resources to help people address their individual health needs and goals to achieve a better quality of life.