Introducing the Rebranding of Community Healthcare System Overview Phase I After completing the internal launch of Powers Health, it was time to communicate the rebrand to patients and consumers through the Powers Health External Communications plan. As our teams...
Holy Cross Hospital “Think Again – Think Holy Cross Hospital for Neuroscience Care” Service Line Campaign The Challenge Despite Holy Cross Hospital’s mix of long standing neuroscience offerings and establishment of new, comprehensive...
American Academy of Orthopaedic Surgeons Membership Recruitment and Retention The American Academy of Orthopaedic Surgeons (AAOS) engaged Springboard to boost member retention and acquisition. Specifically, we were asked to develop an overarching marketing strategy,...
Society for Vascular Surgery Branding: Member Positioning Society for Vascular Surgery (SVS) consistently ranked “branding” as their #1 strategic initiative. SVS engaged Springboard to “brand” its members, vascular surgeons, with the following key goals: Increase...
Westgate Dental Care Overview Recently, Westgate Dental Care came to Springboard to differentiate their practice, seeking a higher level of medical/dental messaging. We started our engagement by defining a unique brand position for Westgate. To get to our answer, we...
