Holy Cross Hospital
“Think Again – Think Holy Cross Hospital for Neuroscience Care”
Service Line Campaign
The Challenge
Despite Holy Cross Hospital’s mix of long standing neuroscience offerings and establishment of new, comprehensive neuroscience programs, awareness, preference and usage for this service it was lower than desired. Increasing preference would also help to neutralize outmigration to large academic medical institutions.
Objective
- Increase awareness and preference for neuroscience services among referral sources and consumers
- Build a reputation for neuroscience services by “waking up” the market to the incredible scope and expertise available at Holy Cross Hospital
Referral Engagement
Programmatic Direct Mailers
Each mailer provides an overview of one of the six main neuroscience programs, their capabilities, medical specialists, procedures, technologies and referral instructions
Medical Director Announcement Postcards
Targeting to referring physicians and using to announce the neuroscience medical directors, by elevating the perception of leadership in their field.
Continuing Medical Education Brochure
For primary care physicians and neurologists – elevating the perception of expertise through education.
Consumer Engagement
Neuroscience Landing Page
Rewrote website pages to optimize search functionality. Keywords assist in helping Holy Cross Hospital rank organically in search results.
Banner Ad
One of several banner ads for the digital campaign. These ads built a reputation and show the depth for HCH Neuroscience Services Lines.
Service Line Campaign – Static Banner Ad
One of several banner ads that was used in the digital campaign. These ads were used to build a reputation and show the depth for the HCH Neuroscience service lines.
Neurosciences Radio Spot
Parkinsons Expertise Radio Spot
To learn more about this and other Springboard service line campaign work, please contact mike@springboardbrand.com.