Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
Chief Marketing to Chief Growth Officer Transition
.Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations...
Consumer Trends Impacting Healthcare Marketing
By now, we have all seen the articles, blog posts, and other content on consumer trends impacting healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform. And consumer expectations...
The Revival of Direct Mail In Healthcare Marketing
Healthcare direct mail marketing within advertising has undoubtedly declined in volume over the past decade. One of the contributing factors, of course, has been the rise and surge of digital and social media platforms. Both allow healthcare brands to effectively and...
3 Important Steps to Winning a Healthcare Digital Strategy
Winning a healthcare digital strategy takes the right combination of 'earned,' 'owned' and 'paid' media. Understanding what those are, and how to leverage them to create a successful plan can be confusing. A great way to tackle this is by thinking of earned media,...
Healthcare Branding Testimonials Are They Powerful
If you aren’t already using healthcare branding testimonials in marketing plans, I hope that this inspires you to do so. Testimonials are a powerful tool that can persuade potential customers to buy or use your services. In fact, testimonials could be one of the most...
Do I Need SEO? | Healthcare Digital Marketing
In this evolving, technology-driven world we live in, phone books and directories are a thing of the past. When it comes to finding the best restaurant, electronic store, bowling alley or even hospital, you must exist online. However, having just a website alone...
Ten Lessons from 15 Years | Healthcare Advertising
Lessons of Healthcare Advertising . . . I just had a birthday! My company did, that is. Springboard Brand & Creative Strategy, a healthcare advertising company, recently turned 15 and since only one third of new businesses last past their first decade, I feel...
More Hospital Mega Brands on the Horizon
This week’s Modern Healthcare magazine, long a leading industry publication for healthcare and hospital executives, recapped the number of “mega-mergers” taking place during this first quarter of the year. The article cites four such mergers between eight $1 billion...
Healthcare Brand Culture Developed From the Outside In
For years, marketing buffs, this one included, have raised the praise for internal branding and communications in order to inspire stakeholders and best deliver the brand promise from the inside out. While generating a strong internal culture for the brand is still a...
It Might Be Time to Rethink Your Healthcare Marketing Strategy
Hints to Keep Your Healthcare Marketing Strategy Moving Forward in the New Year How's your healthcare marketing strategy going? Do you have headlines, copy, banner ads or other tactical elements that seem to be bouncing back and forth between you and your advertising...