by Rob Rosenberg | Nov 19, 2019 | Branding & Identity, Healthcare Marketing, Springboard News
As the new year approaches, there are important changes to make in order to help improve your healthcare marketing success. 1. Focus on growth and business building, not marketing Marketing in many healthcare organizations still lands on the promotional side of the...
by Rob Rosenberg | Oct 15, 2019 | Branding & Identity, Springboard News
Fall is a season of great transformation. From colorful leaves to kick-offs and playoffs, the season brings change, reflection and hope. Healthcare Industry . . . In the healthcare industry, fall also unearths many metamorphoses among companies, hospitals, and health...
by Rob Rosenberg | Aug 21, 2019 | Branding & Identity
Twenty years ago, when some companies were “printing money,” corporate social responsibility (CSR) strategies were often developed as a way to deflect consumer attention away from big profits, write-off more expenses, and – in fairness to those who...
by Rob Rosenberg | May 30, 2019 | Springboard News
How to Pitch a Leadership Marketing Plan & Budget — Lessons from the Shark Tank You’ll not only need to pitch a leadership marketing plan and budget to the C-suite. Smart marketers will treat C-suite presentations as if they were walking into the...
by Rob Rosenberg | Apr 16, 2019 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Springboard News
During an annual exam, your physician can get a good sense of your heart health with an EKG. As healthcare brand marketers, a Brand EKG can also give you a quick read of your brand’s health. For example, this model helped hospitals, namely C-Suite representatives,...
