by Rob Rosenberg | Feb 22, 2019 | Advertising & Integrated Marketing, Healthcare Branding, Healthcare Marketing
Healthcare is not simple. For consumers, it’s difficult to navigate the waters of patient care, referrals, and insurance costs/reimbursements. For physicians, balancing patient care with enterprise-wide business and growth goals is challenging. And for...
by Rob Rosenberg | Jan 23, 2019 | Branding & Identity, Springboard News
As the new year kicks off, there are all sorts of tips and habits to break in order to help improve your personal and professional success. For those in healthcare marketing, here are eight habits that will help fix your strategies and outcomes. 1.) Focusing on...
by Rob Rosenberg | Dec 18, 2018 | Branding & Identity, Springboard News
When it comes to reaching and motivating consumers, healthcare marketers face a double “whammy.” First, studies show that the average person is exposed to 7,500 brand messages and marketing content every day. The School of Human Sciences and Technology estimates that...
by Rob Rosenberg | Oct 30, 2018 | Branding & Identity, Springboard News
IIt is . I had the pleasure to present at the SHSMD Connections conference in Seattle a few weeks ago. My co-presenter, and fellow disruptor, Paul Szablowski and I were thrilled to see a full house for our session. Healthcare marketers were eager to learn business...
by Rob Rosenberg | Sep 13, 2018 | Branding & Identity, Springboard News
Whether a hospital system, specialty practice, medical association, or device company, healthcare brands will only thrive with strong internal engagement. This is especially important with the rapid consolidation in the healthcare industry today. For providers, where...
