by Rob Rosenberg | Jan 24, 2025 | Branding & Identity, Springboard News, Strategy
Whether or not you’ve made significant changes that are key to your brand strategy in the new year, determining the state of your operational plan to deliver on the brand is a must annually. Hence, your brand makes a promise to all stakeholders. Whether they are...
by Rob Rosenberg | Oct 2, 2024 | Branding & Identity, Springboard News, Strategy
As your healthcare branding strategy takes hold, it no doubt reflects a wealth of research on key audiences including your consumer base, internal stakeholders and key community members. There are most likely robust persona developments, customer mapping and online...
by Rob Rosenberg | Jul 31, 2024 | Branding & Identity, Springboard News, Strategy
On the surface, it’s a beautiful sight to be seen. Slick, glistening, calm and strong. People see and marvel at it, employees are proud of its size and strength, competitors take notice of its presence. Below the surface, 90% of its infrastructure and mass lie in a...
by Rob Rosenberg | Nov 2, 2023 | Branding & Identity, Springboard News
In today’s competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how...
by Rob Rosenberg | May 24, 2023 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Springboard News
Five Important Reasons Why Health Systems are Important to the Community At a recent conference, I heard much chatter about whether it really matters if health systems has a reason to brand. And, if it does, what are some new messages and promises it can state...
