Move aside customer acquisition and retention, it’s time to focus on customer reactivation
Regardless of the business or industry you’re in, strategic marketing plans have long referenced initiatives for both customer acquisition retention and reactivation. Strategies and tactics are focused on either gaining new customers or keeping them. The pandemic has...
What’s in a name…change!
Why a name change isn’t “just a name change.” As states “re-open” and masks come down as vaccines rise, the world seems to be active again! Hence, same for organizations that are once again picking up on branding discussions regarding mergers, acquisitions, and/or a...
What will your brand look like going forward?
What a year it’s been! The devastation associated with the pandemic has touched all of us and I hope this finds you in a healthier and more positive space. Thankfully, vaccinations are being rapidly dispersed, and the world appears to be on its way back (save for the...