by Rob Rosenberg | Oct 27, 2014 | Branding & Identity, Springboard News
If you’ve attended a medical marketing or branding conference, you’ll agree there are dozens of definitions of the term “branding.” From the creation of an identity to the production of a commercial, the word certainly gets a lot of use (and...
by Rob Rosenberg | Jun 2, 2014 | Branding & Identity, Springboard News
Digital marketing is the next wave that requires brand builders to either SWIM or sink. Digital marketing is no longer the after-thought in the marketing plan. It should the center iofyour discussions about the most effective ways to market your organization’s...
by Rob Rosenberg | Apr 19, 2014 | Branding & Identity, Springboard News
Healthcare branding is a strategy designed to establish a unique (brand) position for a product or service in the minds of your customers. Specifically, tactical elements for implementing this strategy include identity development, design architecture, advertising,...
by Rob Rosenberg | Mar 26, 2014 | Branding & Identity, Springboard News
We recently attended an American Marketing Association brand leadership breakfast, featuring Rodrigo Sierra, CMO & SVP of the American Medical Association, where it was discussed your brand named in healthcare. In addition to providing insights on leading his...
by admin | Feb 20, 2014 | Branding & Identity, Springboard News
Maybe it’s the Olympics, or maybe it’s that time of year when new campaigns are launching and judging as precisely as ice dancing. In either event, the topic of how to measure success in hospital branding is near and dear to every marketer and the...
