by Rob Rosenberg | Jan 7, 2014 | Branding & Identity, Springboard News
Happy New Year! As is always the case in hospital branding, the new year is sure to be filled with many adventures and marketing challenges. Based on new studies about social trends, best-selling lifestyle books, and well-read business publications, it will also be...
by Rob Rosenberg | Oct 15, 2013 | Branding & Identity, Springboard News
While there were some great takeaways from the crowded exhibit hall, including Chicago’s hometown popcorn and popular business books, the SHSMD Connections National Healthcare Marketing Conference also provided tasty takeaways to apply to the hospital branding field. ...
by Rob Rosenberg | Sep 10, 2013 | Branding & Identity, Springboard News
For years, hospital branding marketers of healthcare organizations show frustration about their role in delivering on customer service vs human service. In essence, delivering on the brand promise. Unlike traditional consumer goods and services, the customer...
by Rob Rosenberg | Jul 11, 2013 | Branding & Identity, Springboard News
Digitalitis, you know the symptoms: your ears hurt when your hospital’s branding team talks about digital marketing, your throat is sore when speaking to your media planner about re-marketing, your body aches when you click on your web page and see little...
by Rob Rosenberg | May 30, 2013 | Branding & Identity, Springboard News
Healthcare Marketing can be a challenge when you stop using these seven words that no longer have the power to distinguish your organization or its services from those of your competitors. In the early 1970s, stand-up comedian George Carlin would deliver what would...
