by Rob Rosenberg | Apr 16, 2013 | Branding & Identity, Springboard News
Organizations in every industry are recognizing that the “silo mentality” or vertical strategy is an ineffective and disruptive way of doing business. The horizontal strategy has emerged as a best practice and enables cross-thinking among employee...
by Rob Rosenberg | Feb 26, 2013 | Branding & Identity, Springboard News
As hospital marketers, there are several terms that come into play each day in writing and conversation. From an organizational perspective you have words such as mission, vision, values, culture, and pillars. From a hospital branding standpoint, there are words...
by Rob Rosenberg | Jan 23, 2013 | Branding & Identity, Springboard News
Each year, J. Walter Thompson Company (JWT) releases a major study on the key upcoming trends impacting the business of marketing and advertising. This year’s list is comprised of some you’d expect, but others that are new and very relevant to...
