by Rob Rosenberg | Sep 9, 2016 | Branding & Identity, Springboard News
Getting a health brand check up Summer is typically that season when, between vacations and short attention spans, your health brand pretty much runs on autopilot. Hello fall and the brisk change in colors and temperatures. Suddenly, it seems that everything is due...
by Rob Rosenberg | Aug 9, 2016 | Branding & Identity, Springboard News
Contrary branding in healthcare organizations is still predominantly associated with how and where consumers see your brand. It could be digitally, on traditional media, or your brand architecture displayed on signs and buildings. But the total brand experiences in...
by admin | Jun 21, 2016 | Branding & Identity, Springboard News
Everybody is buying somebody. Or somebody is getting sold. So it goes with the latest flurry of activity with hospital Mergers and Acquisitions. With all the Mergers and Acquisitions out there, odds are — your hospital might go through one in the future or may be...
by admin | Jun 21, 2016 | Branding & Identity, Springboard News
Who do you think you are? Being a mid-sized health system in today’s healthcare marketplace is tough. If you’re busy trying to compete on a grand scale and make claims how your features are just as good as the big hospital the next metro over, it might be time to take...
by admin | Jun 8, 2016 | Branding & Identity, Medical Association Branding
The success of medical association branding supports their members through educational opportunities, networking forums, mentoring programs, public awareness activities, leadership activities and advocacy efforts, among others. But, how do they determine your...
