For years, marketing buffs, this one included, have raised the praise for internal branding and communications in order to inspire stakeholders and best deliver the brand promise from the inside out. While generating a strong internal culture for the brand is still a...
Hints to Keep Your Healthcare Marketing Strategy Moving Forward in 2017 How’s your healthcare marketing strategy going? Do you have headlines, copy, banner ads or other tactical elements that seem to be bouncing back and forth between you and your advertising...
When you check your newsfeed of your favorite healthcare social media site, there is always one – okay, many – of your friends, family, or co-workers whose updates are annoying enough to make you cringe. It may be posting a picture of every meal they eat or sharing...
Getting a health brand check up Summer is typically that season when, between vacations and short attention spans, your health brand pretty much runs on autopilot. Hello fall and the brisk change in colors and temperatures. Suddenly, it seems that everything is due...
Contrary branding in healthcare organizations is still predominantly associated with how and where consumers see your brand. It could be digitally, on traditional media, or your brand architecture displayed on signs and buildings. But the total brand experiences in...