by Rob Rosenberg | Jul 12, 2017 | Springboard News
Lessons of Healthcare Advertising . . . I just had a birthday! My company did, that is. Springboard Brand & Creative Strategy, a healthcare advertising company, recently turned 15 and since only one third of new businesses last past their first decade, I feel...
by Rob Rosenberg | May 2, 2017 | Branding & Identity
This week’s Modern Healthcare magazine, long a leading industry publication for healthcare and hospital executives, recapped the number of “mega-mergers” taking place during this first quarter of the year. The article cites four such mergers between eight $1 billion...
by Rob Rosenberg | Mar 13, 2017 | Branding & Identity
For years, marketing buffs, this one included, have raised the praise for internal branding and communications in order to inspire stakeholders and best deliver the brand promise from the inside out. While generating a strong internal culture for the brand is still a...
by Rob Rosenberg | Dec 20, 2016 | Branding & Identity, Springboard News
Hints to Keep Your Healthcare Marketing Strategy Moving Forward in the New Year How’s your healthcare marketing strategy going? Do you have headlines, copy, banner ads or other tactical elements that seem to be bouncing back and forth between you and your...
by admin | Nov 3, 2016 | Branding & Identity, Springboard News
When you check your newsfeed of your favorite healthcare social media site, there is always one – okay, many – of your friends, family, or co-workers whose updates are annoying enough to make you cringe. It may be posting a picture of every meal they eat or sharing...
