by Rob Rosenberg | Apr 19, 2014 | Branding & Identity, Springboard News
Healthcare branding is a strategy designed to establish a unique (brand) position for a product or service in the minds of your customers. Specifically, tactical elements for implementing this strategy include identity development, design architecture, advertising,...
by Rob Rosenberg | Mar 26, 2014 | Branding & Identity, Springboard News
We recently attended an American Marketing Association brand leadership breakfast, featuring Rodrigo Sierra, CMO & SVP of the American Medical Association, where it was discussed your brand named in healthcare. In addition to providing insights on leading his...
by admin | Feb 20, 2014 | Branding & Identity, Springboard News
Maybe it’s the Olympics, or maybe it’s that time of year when new campaigns are launching and judging as precisely as ice dancing. In either event, the topic of how to measure success in hospital branding is near and dear to every marketer and the...
by Rob Rosenberg | Jan 7, 2014 | Branding & Identity, Springboard News
Happy New Year! As is always the case in hospital branding, the new year is sure to be filled with many adventures and marketing challenges. Based on new studies about social trends, best-selling lifestyle books, and well-read business publications, it will also be...
by Rob Rosenberg | Oct 15, 2013 | Branding & Identity, Springboard News
While there were some great takeaways from the crowded exhibit hall, including Chicago’s hometown popcorn and popular business books, the SHSMD Connections National Healthcare Marketing Conference also provided tasty takeaways to apply to the hospital branding field. ...
