by Rob Rosenberg | Sep 10, 2013 | Branding & Identity, Springboard News
For years, hospital branding marketers of healthcare organizations show frustration about their role in delivering on customer service vs human service. In essence, delivering on the brand promise. Unlike traditional consumer goods and services, the customer...
by Rob Rosenberg | Jul 11, 2013 | Branding & Identity, Springboard News
Digitalitis, you know the symptoms: your ears hurt when your hospital’s branding team talks about digital marketing, your throat is sore when speaking to your media planner about re-marketing, your body aches when you click on your web page and see little...
by Rob Rosenberg | May 30, 2013 | Branding & Identity, Springboard News
Healthcare Marketing can be a challenge when you stop using these seven words that no longer have the power to distinguish your organization or its services from those of your competitors. In the early 1970s, stand-up comedian George Carlin would deliver what would...
by Rob Rosenberg | Apr 16, 2013 | Branding & Identity, Springboard News
Organizations in every industry are recognizing that the “silo mentality” or vertical strategy is an ineffective and disruptive way of doing business. The horizontal strategy has emerged as a best practice and enables cross-thinking among employee...
by Rob Rosenberg | Feb 26, 2013 | Branding & Identity, Springboard News
As hospital marketers, there are several terms that come into play each day in writing and conversation. From an organizational perspective you have words such as mission, vision, values, culture, and pillars. From a hospital branding standpoint, there are words...
