by Rob Rosenberg | Sep 3, 2015 | Branding & Identity, Springboard News
“Facing” is a great term used in marketing circles for decades. Originally, it referred to the level and amount of shelf space a brand received in retail and centered around the “P” word, “place,” from the 4 P’s of...
by admin | Aug 5, 2015 | Branding & Identity, Social Media, Springboard News
Only 10 years ago, MySpace was the king of the social network hill, and Facebook was still primarily for students. Back then, brands were still trying to reach their target audiences in the traditional ways. We had no concept of forging the dialogs and close...
by Rob Rosenberg | Jun 25, 2015 | Branding & Identity, Springboard News
The phrase “win-win” is engrain in our vocabulary. It is to the point where business books call it one of the most overused statements of the last decade. Obviously, the meaning implies there is a mutual benefit to two parties who take part in a common...
by Rob Rosenberg | May 20, 2015 | Branding & Identity, Springboard News
In this branding blog, we have written about the “sweet spot with your hospital brand.” The book, “Aaker on Branding,” defines it as the intersection between consumer passions and brand benefits. While there are several variations of this...
by Rob Rosenberg | Apr 7, 2015 | Branding & Identity, Springboard News
It takes years to create a trusted healthcare brand; that carries with it quality, safety, assurance, and credibility in the minds of your consumers. Then, in an instant, it’s gone and – in many cases – impossible to get back. There are several reasons this occurs –...
