by Rob Rosenberg | May 3, 2023 | Branding & Identity, Healthcare Marketing, Medical Association Branding, Springboard News
Medical associations serve as a platform for medical professionals to connect, learn and share their knowledge and experiences. The success of a medical association depends on its ability to attract and retain members as they are the number one source of revenue...
by Rob Rosenberg | Mar 7, 2023 | Branding & Identity, Healthcare Branding, Hospital Branding, Springboard News, Strategy
Artificial intelligence (AI) is already having a significant impact on branding, and this trend is only set to continue as the technology advances. Here are some of the ways that AI expects to impact branding, with added emphasis on the healthcare industry:...
by Rob Rosenberg | Dec 8, 2022 | Branding & Identity, Springboard News
This year marked the 20th anniversary of Springboard, it’s especially meaningful to a year in review (and past two decades) and to plan ahead for the next several. Billy Joel’s lyrics in “Piano Man” have special significance as I start my fifth decade in this...
by Rob Rosenberg | Jun 13, 2022 | Branding & Identity, Springboard News
. . . is a critical link to employee recruitment & retention The effectiveness and importance of brand strategy on customer recruitment and retention is widely acknowledge. Well regarded brands show up on the asset sheets of major corporations and are responsible...
by Mike Chapman | Mar 29, 2022 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Springboard News, Strategy
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
