by Mike Chapman | Sep 18, 2025 | Medical Association Branding, Strategy
For decades, medical societies built their business models on reliable revenue streams: membership dues, income from annual meetings, educational programs, and journals. These revenue sources not only supported the organization’s operations but also funded advocacy,...
by Mike Chapman | Sep 17, 2025 | Healthcare Marketing, Hospital Marketing, Strategy
Just as a physician uses an EKG to quickly assess heart health, healthcare strategy and marketing leaders can use Springboard’s Brand EKG to get an immediate read on their brand health. The Brand EKG is more than a marketing metric. Hence, It’s a strategic tool that...
by Rob Rosenberg | Jul 21, 2025 | Branding & Identity, Springboard News
In today’s competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how different...
by Rob Rosenberg | Jul 31, 2024 | Branding & Identity, Springboard News, Strategy
On the surface, it’s a beautiful sight to be seen. Slick, glistening, calm and strong. People see and marvel at it, employees are proud of its size and strength, competitors take notice of its presence. Below the surface, 90% of its infrastructure and mass lie in a...
by admin | Jul 31, 2024 | Springboard News
The evolution of media has been advancing rapidly for decades. There has been discussions and debates over how communication methods and strategies should change alongside this evolution. Social media has expanded greatly and taken over Gen-Z, making this generation...
