by admin | Apr 9, 2015
Beebe Healthcare System-wide Brand Strategy and Identity Updates The Challenge To create a new name and identity for the Beebe organization as it expanded to outpatient and other services besides the hospital. Objective To use the brand strategy and identity...
by admin | Apr 7, 2015
Adventist Health Partners “Keeping You Well, By Keeping You Connected” Physician Partner Brand Awareness Campaign The Challenge Adventist La Grange Memorial Hospital asked us to determine the most effective positioning strategy for the Adventist...
by admin | Mar 23, 2015
Carle “100 Top Hospital” Awareness Campaign The Challenge Carle Foundation Hospital, Carle Clinic Association (called Carle Physician Group) and the Health Alliance Medical Plan merged under one, as-yet-unnamed umbrella organization. Nationally recognized...
by admin | Mar 20, 2015
Owensboro Health Brand Architecture Strategy Goals for Owensboro Health Generate consistent brand recognition Help audiences understand the depth and breadth of the system Obtain cost efficiency and exposure of promoting a single brand Develop brand standards to keep...
