by admin | May 7, 2015
Jefferson Hospital Brand Position & Identity Update The Challenge Thomas Jefferson University, Jefferson University Hospitals, and other organizational entities created a combined entity to more effectively position the total enterprise for the future....
by admin | Apr 9, 2015
Reston Hospital Center Nursing Annual Report This Nursing Annual Report was used to highlight key areas of nursing success in order to gain Magnet Nursing Recognition. Schedule a brief conversation to explore your priorities and see how Springboard supports...
by admin | Apr 9, 2015
Beebe Healthcare System-wide Brand Strategy and Identity Updates The Challenge To create a new name and identity for the Beebe organization as it expanded to outpatient and other services besides the hospital. Objective To use the brand strategy and identity...
by admin | Apr 7, 2015
Adventist Health Partners “Keeping You Well, By Keeping You Connected” Physician Partner Brand Awareness Campaign The Challenge Adventist La Grange Memorial Hospital asked us to determine the most effective positioning strategy for the Adventist...
by admin | Mar 23, 2015
Carle “100 Top Hospital” Awareness Campaign The Challenge Carle Foundation Hospital, Carle Clinic Association (called Carle Physician Group) and the Health Alliance Medical Plan merged under one, as-yet-unnamed umbrella organization. Nationally recognized...
