Award-Winning Hospital Branding Blog
Springboard Strategy | Brand is pleased to present to you our award-winning hospital branding blog. Therefore, as an innovative branding and communications firm with clients ranging from leading health systems to medical associations, we are constantly thinking and writing about many of the latest trends and forces impacting healthcare organizations.
Follow our hospital branding blog and learn from the lessons of others in the areas of social media, brand building, advertising, integrated marketing, and strategic thinking.
If you have any questions about hospital branding or healthcare marketing, please feel free to contact Mike Chapman at mike@springboardbrand.com.
To read the latest additions to our blog, scroll down.
What Strategy Really Requires in an AI-Disrupted Healthcare Market
Healthcare leaders are navigating a moment of unprecedented change. Artificial intelligence is reshaping how patients search for care, how systems operate, and how decisions get made. At the same time, margin pressure, access challenges, and organizational...
Your Strategy Didn’t Fail – Your Meeting Did
Healthcare organizations are full of brilliant people. Yet many strategy and marketing leaders would quietly admit a frustrating truth: despite countless meetings, workshops, and retreats, clarity is elusive – and momentum often stalls. Ideas pile up. Decisions drag...
2026 Is the Year We Create Opportunity Through Intention, Mission, & Purpose
For many healthcare organizations, the recent environment required defensive leadership. Unpredictable government pressures, regulatory shifts, reimbursement uncertainty, and funding volatility forced executives to protect margins, preserve access, and manage risk....
The Cost of Heading into 2026 Without a Strategy
In healthcare, failing to plan is planning to fall behind – and that’s a cost no organization can afford. New regulations, labor shortages, stakeholder expectations, and financial pressures are pushing organizations to do more with less – or simply do more, period....
Celebrating the Strategists Powering Health Care’s Future
November 16–22 marks Health Care Strategy & Market Development Week, a time to celebrate the professionals who are shaping the future of our industry. From strategic planning and business development to marketing, digital engagement, and communications, this week...
Six Ways to Reposition Medical Society Branding, Marketing, & Membership as an Investment
For many medical societies, branding, marketing, and membership still sit on the wrong side of the ledger. It’s viewed as an expense – something to trim when margins tighten. Yet, medical associations that treat marketing and membership (inclusive of branding) as a...
Six Ways to Reposition Health System Marketing as an Investment
For many healthcare organizations, marketing still sits on the wrong side of the ledger. It’s viewed as an expense – something to trim when margins tighten. Yet, hospitals and health systems that treat marketing as a strategic investment consistently outperform their...
Beyond the Silo: Where Strategy Meets Brand in Healthcare Leadership
In today’s healthcare landscape, whether in a health system, clinical practice, or medical society, the functions of strategy and marketing have never been more interdependent. Each holds a different set of tools, but both are responsible for advancing one goal:...
Moneyball for Health Systems
Winning with Analytic-Driven Strategy In the early 2000s, baseball’s Oakland Athletics did something extraordinary. With one of the lowest payrolls in Major League Baseball, they built a playoff team by using advanced analytics and creative thinking to find hidden...
Moneyball for Medical Societies
Winning with Data-Driven Strategy In the early 2000s, baseball’s Oakland Athletics did something extraordinary. With one of the lowest payrolls in Major League Baseball, they built a playoff team by using advanced analytics to find hidden value in players that others...