by Mike Chapman | Dec 7, 2023 | Branding & Identity, Medical Association Branding, Springboard News, Strategy
The healthcare landscape is increasingly specialized, competitive, and confusing for both healthcare professionals and consumers. And providers are facing more challenges than ever when it comes to establishing and communicating their “brand.” The good news is –...
by Rob Rosenberg | Mar 7, 2023 | Branding & Identity, Healthcare Branding, Hospital Branding, Springboard News, Strategy
Artificial intelligence (AI) is already having a significant impact on branding, and this trend is only set to continue as the technology advances. Here are some of the ways that AI expects to impact branding, with added emphasis on the healthcare industry:...
by Mike Chapman | Mar 29, 2022 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Springboard News, Strategy
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
