by admin | Dec 14, 2017 | Branding & Identity, Springboard News
Healthcare direct mail marketing within advertising has undoubtedly declined in volume over the past decade. One of the contributing factors, of course, has been the rise and surge of digital and social media platforms. Both allow healthcare brands to effectively and...
by admin | Oct 19, 2017 | Branding & Identity, Springboard News
Winning a healthcare digital strategy takes the right combination of ‘earned,’ ‘owned’ and ‘paid’ media. Understanding what those are, and how to leverage them to create a successful plan can be confusing. A great way to tackle this...
by admin | Sep 6, 2017 | Branding & Identity, Springboard News
If you aren’t already using healthcare branding testimonials in marketing plans, I hope that this inspires you to do so. Testimonials are a powerful tool that can persuade potential customers to buy or use your services. In fact, testimonials could be one of the most...
by admin | Jul 26, 2017 | Branding & Identity, Springboard News
In this evolving, technology-driven world we live in, phone books and directories are a thing of the past. When it comes to finding the best restaurant, electronic store, bowling alley or even hospital, you must exist online. However, having just a website alone...
by Rob Rosenberg | Jul 12, 2017 | Springboard News
Lessons of Healthcare Advertising . . . I just had a birthday! My company did, that is. Springboard Brand & Creative Strategy, a healthcare advertising company, recently turned 15 and since only one third of new businesses last past their first decade, I feel...
by Rob Rosenberg | Dec 20, 2016 | Branding & Identity, Springboard News
Hints to Keep Your Healthcare Marketing Strategy Moving Forward in the New Year How’s your healthcare marketing strategy going? Do you have headlines, copy, banner ads or other tactical elements that seem to be bouncing back and forth between you and your...
