by Mike Chapman | Dec 2, 2025 | Healthcare Branding, Medical Association Branding, Springboard News, Strategy
In healthcare, failing to plan is planning to fall behind – and that’s a cost no organization can afford. New regulations, labor shortages, stakeholder expectations, and financial pressures are pushing organizations to do more with less – or simply do more, period....
by Mike Chapman | Nov 18, 2025 | Springboard News, Strategy
November 16–22 marks Health Care Strategy & Market Development Week, a time to celebrate the professionals who are shaping the future of our industry. From strategic planning and business development to marketing, digital engagement, and communications, this week...
by Mike Chapman | Oct 21, 2025 | Springboard News, Strategy
In today’s healthcare landscape, whether in a health system, clinical practice, or medical society, the functions of strategy and marketing have never been more interdependent. Each holds a different set of tools, but both are responsible for advancing one goal:...
by Rob Rosenberg | Jul 21, 2025 | Branding & Identity, Springboard News
In today’s competitive business landscape, creating a strong and unique brand identity is essential for success. One of the crucial tools in achieving this is the development of a positioning and messaging grid. This grid helps organizations outline how different...
by Paul Szablowski | Jul 10, 2025 | Springboard News, Strategy
At Springboard, we often see organizations fall into a familiar trap. Whether its crafting business strategies that are so complex, they hinder growth rather than enable them. When leaders aim to create comprehensive roadmaps, the result is sometimes an overly...
by Paul Szablowski | Jun 30, 2025 | Hospital Branding, Hospital Marketing, Medical Association Branding, Springboard News
In today’s healthcare landscape, many executives share a common concern: their teams may execute marketing tactics well but lack a deeper understanding of the business objectives that truly matter. Too often, marketing is viewed as a series of campaigns. Such as...
