by Rob Rosenberg | Apr 7, 2015 | Branding & Identity, Springboard News
It takes years to create a trusted healthcare brand; that carries with it quality, safety, assurance, and credibility in the minds of your consumers. Then, in an instant, it’s gone and – in many cases – impossible to get back. There are several reasons this occurs –...
by Rob Rosenberg | Mar 4, 2015 | Branding & Identity, Springboard News
The most effective way to be disruptive in today’s marketplace is to have the deepest possible understanding of your consumers. Have you ever been behind a focus group mirror watching a group of your customers, wanting to reach through the glass to educate them about...
by Mike Chapman | Jan 27, 2015 | Branding & Identity, Springboard News
From healthcare marketer to secret shopper, I recently experienced the effects of brand “leakage” with my physician. What I witnessed was how easily my symptoms translated to the pain of lost market share in hospital marketing. Brand “leakage” is the loss of revenue,...
by Rob Rosenberg | Oct 27, 2014 | Branding & Identity, Springboard News
If you’ve attended a medical marketing or branding conference, you’ll agree there are dozens of definitions of the term “branding.” From the creation of an identity to the production of a commercial, the word certainly gets a lot of use (and...
by Rob Rosenberg | Jun 2, 2014 | Branding & Identity, Springboard News
Digital marketing is the next wave that requires brand builders to either SWIM or sink. Digital marketing is no longer the after-thought in the marketing plan. It should the center iofyour discussions about the most effective ways to market your organization’s...
by Rob Rosenberg | Apr 19, 2014 | Branding & Identity, Springboard News
Healthcare branding is a strategy designed to establish a unique (brand) position for a product or service in the minds of your customers. Specifically, tactical elements for implementing this strategy include identity development, design architecture, advertising,...
