by Mike Chapman | Nov 20, 2024 | Branding & Identity, Springboard News
The Benefits of Engaging and Utilizing Brand Ambassadors I love a great ah-ha moment, especially one that hits me like a 2×4 to the head. This recent ah-ha came courtesy of Marie Forszt, VP of Marketing and Corporate Communications at the newly rebranded Powers...
by Mike Chapman | Jan 23, 2024 | Branding & Identity, Healthcare Branding, Springboard News
Brand advertising can have a significant impact on employee retention and recruitment by shaping the perception of a company’s brand among both current and potential employees. Here are some ways that branding can impact staffing shortages and influence employee...
by Mike Chapman | Dec 7, 2023 | Branding & Identity, Medical Association Branding, Springboard News, Strategy
The healthcare landscape is increasingly specialized, competitive, and confusing for both healthcare professionals and consumers. And providers are facing more challenges than ever when it comes to establishing and communicating their “brand.” The good news is –...
by Mike Chapman | Mar 29, 2022 | Branding & Identity, Healthcare Branding, Healthcare Marketing, Hospital Branding, Springboard News, Strategy
A new way to think about extending brand messages. As healthcare brands expand, the need to translate messages to different audiences is even greater. A new way of thinking about messaging sheds the myth that brands must conform and be consistent at every step. While...
by Mike Chapman | Feb 18, 2020 | Branding & Identity, Medical Association Branding, Springboard News
Medical Society Members . . . Brand Them! Medical associations exist to add value to their medical society members through education, networking and providing other resources to support personal and professional growth. Hence, this is why professionals join and pay...
