by Mike Chapman | May 14, 2025 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing, Medical Association Branding
The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff. Here are some lessons your organization may...
by Mike Chapman | Apr 8, 2025 | Branding & Identity, Springboard News, Strategy
For some reason, investing has been top-of-mind for me this past week … In the context of healthcare, however, the question is – Where should we invest to make the most significant impact? There’s no shortage of priorities: expanding services/service lines, recruiting...
by Mike Chapman | Mar 4, 2025 | Springboard News, Strategy
Federal government policy changes can create significant challenges for healthcare organizations, forcing leaders to make critical decisions that impact funding, operations, patient care, and long-term strategy. Whether it’s sudden Medicare and Medicaid cuts,...
by Mike Chapman | Jan 14, 2025 | Springboard News
As we all resolve to gain the internal status and respect required to make marketing departments more relevant in 2025, it’s critical to be seen as an informed strategic driver rather than a support function. Here are some marketing strategies for 2025 that are...
by Mike Chapman | Dec 11, 2024 | Branding & Identity, Springboard News
How Health System Marketing Drives Recruitment Success The New Year brings fresh starts, new goals, and, for many, a renewed focus on career aspirations. We’ve yet to work with a healthcare organization flush with providers and employees, making January prime time for...
