by Mike Chapman | Jan 22, 2026 | Strategy
Healthcare leaders are navigating a moment of unprecedented change. Artificial intelligence is reshaping how patients search for care, how systems operate, and how decisions get made. At the same time, margin pressure, access challenges, and organizational...
by Mike Chapman | Jan 21, 2026 | Healthcare Marketing, Medical Association Branding, Strategy
Healthcare organizations are full of brilliant people. Yet many strategy and marketing leaders would quietly admit a frustrating truth: despite countless meetings, workshops, and retreats, clarity is elusive – and momentum often stalls. Ideas pile up. Decisions drag...
by Mike Chapman | Jan 6, 2026 | Healthcare Branding, Medical Association Branding, Strategy
For many healthcare organizations, the recent environment required defensive leadership. Unpredictable government pressures, regulatory shifts, reimbursement uncertainty, and funding volatility forced executives to protect margins, preserve access, and manage risk....
by Mike Chapman | Dec 2, 2025 | Healthcare Branding, Medical Association Branding, Springboard News, Strategy
In healthcare, failing to plan is planning to fall behind – and that’s a cost no organization can afford. New regulations, labor shortages, stakeholder expectations, and financial pressures are pushing organizations to do more with less – or simply do more, period....
by Mike Chapman | Nov 18, 2025 | Springboard News, Strategy
November 16–22 marks Health Care Strategy & Market Development Week, a time to celebrate the professionals who are shaping the future of our industry. From strategic planning and business development to marketing, digital engagement, and communications, this week...
