by Mike Chapman | Oct 1, 2025 | Medical Association Branding, Strategy
Winning with Data-Driven Strategy In the early 2000s, baseball’s Oakland Athletics did something extraordinary. With one of the lowest payrolls in Major League Baseball, they built a playoff team by using advanced analytics to find hidden value in players that others...
by Mike Chapman | Sep 18, 2025 | Medical Association Branding, Strategy
For decades, medical societies built their business models on reliable revenue streams: membership dues, income from annual meetings, educational programs, and journals. These revenue sources not only supported the organization’s operations but also funded advocacy,...
by Mike Chapman | Sep 17, 2025 | Healthcare Marketing, Hospital Marketing, Strategy
Just as a physician uses an EKG to quickly assess heart health, healthcare strategy and marketing leaders can use Springboard’s Brand EKG to get an immediate read on their brand health. The Brand EKG is more than a marketing metric. Hence, It’s a strategic tool that...
by Mike Chapman | May 14, 2025 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing, Medical Association Branding
The same engagement lessons that apply to medical societies can be highly valuable to health systems and vice-versa. Especially as each navigates increasing pressure to demonstrate value, improve loyalty, and retain staff. Here are some lessons your organization may...
by Mike Chapman | Apr 8, 2025 | Branding & Identity, Springboard News, Strategy
For some reason, investing has been top-of-mind for me this past week … In the context of healthcare, however, the question is – Where should we invest to make the most significant impact? There’s no shortage of priorities: expanding services/service lines, recruiting...
