by Mike Chapman | May 1, 2019 | Healthcare Branding, Healthcare Marketing, Hospital Branding, Hospital Marketing
Subsequently, one of the benefits of working closely with a Hospital C-suite on branding initiatives is developing a deep understanding of their goals, motivators and pain points. Here are some of the techniques (strategic and tactical) that we’ve employed on behalf...
by Mike Chapman | Sep 20, 2018 | Branding & Identity, Springboard News
t thearoundthessMany years ago, when I was on the client side of B2B healthcare brands marketing fence, our messaging beat its chest. Mostly about how our product was bigger, better, faster, stronger and could make our customers more money. Years later, after time on...
by Mike Chapman | May 22, 2018 | Branding & Identity, Social Media, Springboard News
How savvy healthcare marketers are using content marketing to effectively tell their brand’s stories to engage, attract and retain customers. We all understand that the benefits of content marketing help build awareness, authority and trust for your brand in a way...
by Mike Chapman | Mar 1, 2016 | Branding & Identity, Springboard News
Forbes magazine declared 2016 “The Year of the Customer” experience, noting that consumers are smarter than ever, have information at their fingertips, expect to be appreciated and share their customer experience (good or bad) with the world. Many sources...
by Mike Chapman | Jan 14, 2016 | Branding & Identity, Springboard News
Healthcare Brand . . . Value of your Healthcare Brand is something we hear about all the time – whether it’s shifting from volume to value for health systems or delivering more value to the members of healthcare associations. Your audiences expect value from your...
