by admin | Jul 20, 2016 | Branding & Identity, Springboard News
You can call Baby Boomers lots of things: Ambitious. Workaholics. Optimists. Just don’t call them old. As the generation who vowed to never trust anyone over 35 enters retirement, they’ll want to retire their own way — not the way their parents did. Don’t expect the...
by admin | Jun 21, 2016 | Branding & Identity, Springboard News
Everybody is buying somebody. Or somebody is getting sold. So it goes with the latest flurry of activity with hospital Mergers and Acquisitions. With all the Mergers and Acquisitions out there, odds are — your hospital might go through one in the future or may be...
by admin | Jun 21, 2016 | Branding & Identity, Springboard News
Who do you think you are? Being a mid-sized health system in today’s healthcare marketplace is tough. If you’re busy trying to compete on a grand scale and make claims how your features are just as good as the big hospital the next metro over, it might be time to take...
by admin | Jun 8, 2016 | Branding & Identity, Medical Association Branding
The success of medical association branding supports their members through educational opportunities, networking forums, mentoring programs, public awareness activities, leadership activities and advocacy efforts, among others. But, how do they determine your...
by admin | Feb 10, 2016 | Branding & Identity, Springboard News
A logo redesign is one of the most rewarding projects to be involved in. There is a real sense of responsibility to the brand and a lot of pressure to get it right. Not only does a new healthcare brand identity need to be authentic, it also needs to be able to stand...
