by admin | Dec 2, 2015 | Branding & Identity, Springboard News
We humans are visual creatures. There’s evidence of this everywhere. As you scroll through your social media news feeds, images most likely catch your eye first. We share photos of vacations, not journal entries. The list goes on. The anecdotal evidence of our visual...
by admin | Aug 5, 2015 | Branding & Identity, Social Media, Springboard News
Only 10 years ago, MySpace was the king of the social network hill, and Facebook was still primarily for students. Back then, brands were still trying to reach their target audiences in the traditional ways. We had no concept of forging the dialogs and close...
by admin | Feb 20, 2014 | Branding & Identity, Springboard News
Maybe it’s the Olympics, or maybe it’s that time of year when new campaigns are launching and judging as precisely as ice dancing. In either event, the topic of how to measure success in hospital branding is near and dear to every marketer and the...
