Brand Identity – Less is More

Brand Identity – Less is More

A logo redesign is one of the most rewarding projects to be involved in. There is a real sense of responsibility to the brand and a lot of pressure to get it right. Not only does a new identity need to be authentic to the brand, it also needs to be able to stand the...
Branding in a Visual Revolution

Branding in a Visual Revolution

We humans are visual creatures. There’s evidence of this everywhere. As you scroll through your social media news feeds, images most likely catch your eye first. We share photos of vacations, not journal entries. The list goes on. The anecdotal evidence of our visual...
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