by Rob Rosenberg | Aug 7, 2018 | Branding & Identity, Springboard News
When you stop for a brief moment, and let’s face it – a very brief moment, to look at brand identities, there are some that make you nod approval and others that make you cringe. You know, that look on your face when nose and lips almost meet and your eyes...
by Rob Rosenberg | May 23, 2018 | Branding & Identity, Springboard News
Most research studies provide excellent insights into your brand. For example, knowledge, attitudes, and perceptions people have of your brand, their intent to use, and likelihood to recommend. In addition, there’s data collected on who replied to the survey;...
by Rob Rosenberg | Feb 7, 2018 | Springboard News
.Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations...
by Rob Rosenberg | Jan 22, 2018 | Branding & Identity, Springboard News
By now, we have all seen the articles, blog posts, and other content on consumer trends impacting healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform. And consumer expectations...
by Rob Rosenberg | Jul 12, 2017 | Springboard News
Lessons of Healthcare Advertising . . . I just had a birthday! My company did, that is. Springboard Brand & Creative Strategy, a healthcare advertising company, recently turned 15 and since only one third of new businesses last past their first decade, I feel...
