by Rob Rosenberg | Oct 21, 2020 | Branding & Identity, Springboard News
. . . As We Head Into Wave 2 Some headlines need little explanation. Unfortunately, this one, how to fight brand fatigue, requires no mention of “pandemic,” or “COVID,” or the new surge that was predicted and is presently occurring across the U.S. Nor, does it need...
by Rob Rosenberg | Aug 20, 2020 | Branding & Identity, Springboard News
We are almost six months into this pandemic, and many marketers are reading, writing, and answering loads of questions about the return to brand “normalcy”. Personally, I haven’t heard the same response given to that question in the many webinars, zoom...
by Rob Rosenberg | Aug 3, 2020 | Branding & Identity, Healthcare Marketing, Springboard News
Brand relevant continues . . . to play an important role in people’s lives, and studies show that during a crisis – like now – they offer reassurance and a sense of comfort. From car manufacturers to restaurants, healthcare systems to hotels, brands are shifting...
by Rob Rosenberg | Mar 19, 2020 | Springboard News
While social distancing is the new normal, there are some important lessons marketers, and their agencies, can learn from other crises in the not so distant past. Different times require different actions. 1. Making course corrections on your media spend &...
by Rob Rosenberg | Jan 21, 2020 | Branding & Identity, Springboard News
There have been important, game-changing strategies associated with marketing performance over the years. For example, “value proposition and differentiation,” “brand positioning,” and “corporate social responsibility.” Each has evolved from the previous and all...
